SAP Customer Experience (CX)

Do you know your customer?

Both progressive digitalization and globalization mean that customers have an increasing choice between a large number of qualitatively similar products at competitive prices. As a result of the increasing transparency of the markets, the buying experience for the customer is becoming decisive for sales success. The customer does not only want to be a consumer, but rather an equal player in the sales process. In the future, the customer journey will increasingly become the focus for all companies due to the consistent orientation towards the customer with a 360° view.

The SAP Customer Experience Suite solution portfolio

Companies can only achieve sustainable competitiveness through high customer satisfaction through perfect cooperation between marketing, sales and service. Accordingly, strategy and technology must be ideally aligned and seamlessly integrated into your company’s system landscape and all other touchpoints that customers have with your company. With C/4HANA Suite, SAP offers powerful cloud-based solutions for effective customer relationship management and a successful customer experience.
SAP Sales Cloud

Increase customer satisfaction through efficient and cross-linked sales processes. Learn more

SAP Service Cloud

Strengthen your customer loyalty through digitalized end-to-end service processes. Learn more

SAP Marketing Cloud

Know your customers’ needs and inspire them through contextual marketing.

SAP Commerce Cloud

Offer your customers unique and innovative omnichannel customer experiences.

SAP Customer Data Cloud

Strengthen customer relationships through trustworthy handling of customer data.

Integration of SAP CX solutions with ERP systems

The SAP Business Technology Platform contains predefined integration scenarios that ensure straightforward integration of SAP Customer Experience solutions with the on-premise systems SAP S/4HANA, SAP ERP and SAP CRM. This allows the CX Suite to be combined with the back end without great effort and without high integration costs.

The integration of SAP Sales Cloud and SAP Service Cloud with SAP ERP and SAP S/4HANA enables uni-/bi-directional synchronization of customer and product master data, as well as full integration of transactional scenarios such as opportunities, quotes, and sales orders, including real-time ERP pricing and display of ERP document flow.

Our offer to you

Prozessgrafik_Customer Experience_EN

The Digitalization has changed the expectations of the customer. B2B-Customer are becoming more digital and demanding, so that companies must realign their sales processes and focus on the customer. Together we will create the foundation for this by optimizing and digitizing your sales process in 5 steps.

You benefit from our many years of experience in the implementation of IT projects. Find out more about the individual components of our solution packages on the SAP Sales Cloud and SAP Service Cloud webpages.


Rico Just – SAP Consultant
Phone: +49 (0)40 53302-0

Fabian Kokot  – SAP Consultant
Phone: +49 (0)40 53302-0

cimt webinar series

For more insights, feel free to watch the recordings of our four-part webinar series from the first half of 2021, in which we presented SAP Sales Cloud and SAP Service Cloud in detail to the participants.

Application-friendly sales processes: Lead-2-Order in SAP Sales Cloud

Configuration Administration: Fine-Tuning the SAP Sales Cloud – Part 1

Configuration Administration: Fine-Tuning the SAP Sales Cloud – Part 2

Support coordination: customer retention through the SAP Service Cloud


Business Cases

Would you like to learn more about SAP Customer Experience?

Scroll to Top