OTTO is one of Europe’s most successful e-commerce companies and Germany’s biggest online retailer for Furniture and Home Furnishing products. Now it is on track to becoming a platform.
OTTO generates well over 90 percent of its combined revenue online. 2.8 million article positions and 6,800 brands from the assortment areas of Fashion, Living, and Multimedia make OTTO the go-to provider for almost any wish. In the past financial year 6.6 million customers ordered online from OTTO. At peak periods OTTO.de receives up to ten new orders a second. Like virtually every other retailer with an online presence, OTTO competes against Amazon for customers and mindshare. To hold their own, they knew they needed to use and analyze data to know their customers better and to sharpen their pricing strategy for bidding on onsite ads.